We all dream of being a best-selling bunny. No one wants to live at the pet store forever. If you hope to get out of that pet store cage and into some suburban kid’s backyard cage, you need to build your bunny brand.
It’s not enough to just be a bunny anymore. You can’t just be cute and expect to score an owner. Every other bunny out there is cute. You need to up your game. You need to build your bunny brand.
Look at me. I built Fluffy into a brand in only two weeks. I have bunny friends who have been at the pet store for months. They didn’t promote themselves. They just sat there looking cute.
Meanwhile, I went into full-on promo mode. When kids came through the door, I jumped around like a crazed hamster on catnip. I fluffed up my fur until it was irresistible. I also tipped the teenager who works at the store to make sure I was in the first cage people saw when they entered the building. I built my bunny brand.
I am Fluffy.
Fluffy is my bunny brand.
Got any extra carrots?
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