I totally agree. The image and the story should compliment each other and look like they were designed to go together. It can be difficult to find the right image sometimes. But so rewarding when you find that perfect match for your story. Occasionally I have to compromise or go in a more abstract direction on the image because I simply can’t find what I envisioned. But that perfect pairing is always the goal for me. A great image can actually elevate a story, in my opinion.
Of course, Unsplash makes it so easy to find excellent images that I often see the same images on multiple Medium stories. It is too be expected and unavoidable with free images. And why I often scroll way down the search list to find lesser used images. Many people will just grab one of the first images that show up on UnSplash. Not me, I dig deep. LOL!