So true. Anyone can write a book and publish it on Amazon, but unless you have a following and promote it, no one will know and it won’t sell. Some use social media to promote, some use email, some use blogs, some use advertising, some use sites like Medium. Some use them all. They all require effort and time.
There are still people making a living writing. And there are still a few superstars who get rich doing it. But making money in any over-saturated creative field like writing or music is never easy. Neither are most good things in life. They require consistent effort.
The book industry is in transition (to digital) like the music industry (to streaming.) Everyone is trying to figure out how to make money. The old methods don’t work like they once did.
Hang in there.